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What time is it? It’s time to get a new (smart)watch! And, with the best smartwatch Black Friday deals, you may find it’s also the ideal time to snag the best bargains on the top brands and latest models of smartwatches, fitness trackers, and gadgets. 

Luckily, the team at GGR scoured the web for you and is here to bring you the best of the best—that’s not just on Amazon. Check out our list of the top smartwatch and fitness tech deals, and keep checking back as we add everything we find in this category through the holidays. Also, check out our main Black Friday/Cyber Monday fitness equipment deals page for sales on all types of home gym equipment

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Garmin Watches

$200 Off Last Year

Garmin offered up to $200 off select smartwatches last year.

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Whoop 4.0

$199 annual membership last year

Get real-time feedback on your sleep, training, recovery, and health, plus in-app coaching features with your Whoop membership.

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Oura Ring gift guide product image
Oura Ring

$100 Off Last Year

Last year you could get up to $100 off, with all ring styles and colors discounted.

Get Deal

Best Black Friday Smartwatch Deals for 2024

We will update these sales as new offers pour in; many of these reflect sales from last year.

  • Apple Watch: Select Apple Watches were up to $100 off last year on Amazon
  • Fitbit: Retailers—including Amazon, Best Buy, and Walmart—had Fitbits discounted up to $100 last year
  • Garmin: Savings of up to $200 off select smartwatches last year
  • Oura Ring: Up to $100 off, with all ring styles and colors discounted last year
  • RingConn: RingConn offered $50 off their smart rings last year, the Rinconn Gen 1 is currently $20 off.
  • Samsung Watches: Expect to see discounts on the Samsung Galaxy Watch lineup this Black Friday. Some models are already discounted up to 37% off. 
  • Ultrahuman Ring Air: Get 15% off November 22 through December 2, 2024.
  • Whoop: Annual membership for $199 last year
  • Withings: Check back for more details on Withings’ FSA and HSA-eligible smart scan health watches

GGR Exclusive Coupon Codes

*Some exclusions may apply*

Additional Black Friday Deals in 2024

collage of smartwatches and fitness trackers, garmin, fitbit, apple, samsung
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How To Find the Best Smartwatch Black Friday Dumbbell Deals

If you’re on the hunt for the best Black Friday smartwatch deals, here are a few things to keep in mind based on our years of experience rounding up the best deals on fitness gear:

Check Out Our Best Smartwatch Reviews

We’ve tested several of the best fitness trackers and smartwatches using our custom fitness equipment testing methodologies. For wearable fitness tech, that includes: 

  • Tech capabilities: What health metrics can you track and how much programming is available to you? Is there an accompanying app? Can you sync the watch with your iPhone or Android phone?
  • Durability: Can the watch withstand the elements like water—e.g., does it have a waterproof rating? Will the watch face scratch easily?
  • Aesthetics: What is the size and shape of the watch face? What colors are available and can you customize the bezel or band? What kind of screen does the watch have, and is it easy to read like an AMOLED?
  • Adjustability: How well does the band adjust for people with larger or smaller wrists?

We’ve reviewed an armful of watches and trackers based on these criteria, so be sure to check out our honest reviews of several of the brands we’ve featured on this page and come comparisons if you’re waffling between options and want to determine your best buy:

Brand Reviews

Individual Reviews

Fitness Tech Comparisons

Extra Helpings

Know What You’re Looking For

What sort of fitness tracking functionality are you hoping to get from your smartwatch (if any)? Are you looking for specific sports and activity tracking? Maybe you—or the person you’re buying for—are interested in sleep tracking or keeping an eye on your mental health and wellness. 

While a lot of these smartwatches have a set of basic metrics such as daily steps and heart rate monitoring, you may be looking for a watch with a GPS system that can chart your golf game or one with high water resistance that tracks your laps in the pool. You may also be interested in a smartwatch with Bluetooth that can connect to Wi-Fi and send you your notifications while you’re training.

A woman holds up a Garmin Forerunner 265 to display the watch face.

Also, consider whether your new watch has app connectivity. If this is a “New Year, New You” present, there are built-in communities you can join such as the Garmin Connect App, Apple Fitness+, or the Fitbit Community that let you interact with other fit folks and participate in challenges. Studies have even shown1 that fitness technology, like built-in apps, can help increase motivation to accomplish your goals.

Last but not least is battery life. The Garmin vivoactive 5 smartwatch boasts an 11-day battery life while the Samsung Galaxy Watch 6 Classic may only provide up to 40 hours. Granted, the Galaxy Watch also has fast-charging capabilities, but if you want to have to charge your smartwatch less often than your smartphone, battery life should be considered.

Bookmark This Page!

We’ll keep updating this page through Black Friday and beyond as we all know that retailers have a habit of extending their sales well into the new year. Even if you’re looking to pick up a new smartwatch after the holiday shopping blitz, we’ll make sure the deals stay accurate. 

All the Black Friday/Cyber Monday Fitness Deals

In addition to listing every Black Friday/Cyber Monday smartwatch deal we can find, we also have pages for cardio equipment, recovery tools, supplements, and apparel. Be sure to check them out:

FAQs: SmartWatch Black Friday Deals 

Should I wait for Black Friday to buy a smartwatch?

If the latest Amazon Prime Day has come and gone, your next best bet to save on smartwatches is during the Black Friday/Cyber Monday shopping season. 

Do Samsung watches go on sale on Black Friday?

Yes! Historically, Samsung has discounted their watches via retailers like Best Buy, Walmart, and Amazon. Last year the Samsung Galaxy 6 was on sale for up to $70 off. 

Do Apple watches go on sale on Black Friday?

You’re more than likely to see Black Friday/Cyber Monday Apple watch deals on the Apple website and third-party retailers like Amazon. For example, you could find the Apple Watch Ultra 2 for up to $60 off at both Amazon and Best Buy. 

References

  1. Sullivan, A. N., & Lachman, M. E. (2017). Behavior Change with Fitness Technology in Sedentary Adults: A Review of the Evidence for Increasing Physical Activity. Frontiers in public health, 4, 289. https://doi.org/10.3389/fpubh.2016.00289

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