Ah, the turn of the year: A time when people start making resolutions, mapping out new fitness routines, and–one of our favorite pastimes–buying new fitness equipment.
The new year is a great time to find discounts on exercise equipment (New Year’s treadmill sales, anyone?). We keep our eyes out all year long looking for deals on cardio equipment, strength training equipment, and anything else that helps you meet your goals, but here, we’ve curated the best New Year’s fitness sales. Check back often, because we’ll be continually updating this page.
Featured New Year’s Fitness Sales
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GGR Exclusive Coupon Codes
- 2POOD: Use GGR | Save 10%
- Angles90: Use GGR10 | Save 10%
- AtivaFit: Use GGR | Save 7%
- Bells of Steel: Use GGRAIO | Save $350 (U.S.) or $600 (CAN) on the V1 All-In-One Trainer through Jan 6. (while supplies last)
- Better Body: Use GGR | Save 5%
- BetterMe: Use our link and enter code GGR2025 at checkout | Save 65%
- Bounce Nutrition: Use GARAGEGYMREVIEW | Save 20%
- Carol Bike: Use COOP | Save up to $250
- CLMBR: Use GGR | Save $250
- Embrace Contrast Therapy: Use GGR | Save 5%
- Eternal Ice Baths: Use GGR11 | Get 11% off any ice bath or bundle
- FED Fitness: Use GGR20 | Save 20% sitewide through Jan. 31, 2026
- Force USA: Use GGR5 | Save 5%
- Future: Use our link | Get a month free
- Get RX’d: Use GGRBN25 | Receive a free Quick Adjust QA-1 Speed Rope (black or blue) with purchases of $100+
- Giant Lifting: Use GGR | Save 5%
- Griffin: Use GGR5 | Save 5%
- Harambe: Use GGR | Save 10%
- Heavenly Heat: Up to $600 off a sauna purchase with code GGR, plus free shipping and 50% off installation
- HomePlunge: Use GARAGEGYM | Save $50
- Inergize: Use GGR10 | Get an extra $75 off
- Inertia Wave: Use HOMEGYM | Save 10%
- Johnson Fitness & Wellness: 5% off sitewide with code GGR5 | Exclusions: Peloton, Force USA, and Tonal 2
- Juggernaut: Use GARAGEGYM | Save 10%
- Kineon: Use GARAGEGYM | Save 10%
- Lebert: Use GARAGEGYMREVIEW | Save 15%
- Legion: Use GARAGEGYM | BOGO 50%
- LifePro: Use GGR-PACER | Save 20% on the PacerMini Treadmill
- Live It Up: Use GARAGEGYM15 | 15% off first orders, plus limited-edition holiday gift bundles
- Marc Pro: Use GGR | Save 10%
- Mikolo Fitness: Use GARAGEGYMREVIEW | Save 5%
- MX Select: Use GGR10 | Save 10% on the entire new EVO line
- Nurture Life: Use code GGR75 | Save $75
- Plunge: Use GGR | Save an additional $150
- Polar Monkeys: Use GGR | Save $500 on any cold plunge
- Pullup & Dip: Use GARAGEGYM10 | Save 10%
- Quantum Trainers: Use GGR | Save $50
- Red Light Therapy Home: Use GGR | Save $50
- Redwood Outdoors: Use GGR5 | Save 5% on purchases over $5k
- RitFit: Use GGR10 | Save 10%
- Shogun Sports: Use GGR | Save 15%
- Simple App: Use GARAGEGYM | Save 60%
- Stray Dog Strength: Use GGR | Save 10%
- SuperMush: Use GGRBFCM30 | Save 30%
- SYNCA: Use GGR | Save 15%
- Ten Thousand: Use GGR15 | Save 15%
- Torque: Use GGR | Save 5%
- Total Gym: Use code GGYM10 to get 10% off the Evolve
- Vesta: Add GGR to your order notes for a free ergonomic triceps rope
- Wellfit: Use code GARAGE007 to save $60 on the TM007 Treadmill | GARAGE024 to save $70 on the TM024 Treadmill | GARAGE029 to save $80 on the TM029 Treadmill
*Some exclusions may apply*
New Year’s Fitness Sales on Cardio Equipment
- Aviron: Take up to $1,100 off sitewide and get a free Hydration Kit.
- Bowflex: Save up to $500 on select strength and cardio equipment.
- CAROL: Save $300 with code XMAS. Best price guaranteed. Ends 12/31.
- DICK’S Sporting Goods: Save up to 50% on select fitness items during the holidays.
- Echelon: Up to $1,800 off cardio machines and $2,300 off cold plunges.
- Ergatta: Save $600 on the Ergatta Luxe Rower and $400 on the Ergatta Lite Rower + get free shipping with your order.
- FED Fitness: Up to $500 off sitewide through 1/15.
- Horizon Fitness: Save hundreds on top-selling treadmills through 1/5.
- Hydrow: Get up to $800 in savings.
- Lit Method: Save over $4,000 on cold plunges and $5,000 on sauna bundles.
- NordicTrack: Up to $1,300 off smart machines and $2,200 off bundles. Plus, get an extra $100 off orders $2499+ with code NY100.
- Peloton: Save up to $1,550 on the new Cross Training series.
- ProForm: Save up to $400 on smart machines and $800 on bundles.
- Schwinn: Save up to $400 on bikes and get free shipping through 1/5.
- Sole: Up to $700 off select cardio machines and strength equipment until 1/15.
- Sunny Health and Fitness: Save up to $200 on bikes, ellipticals, rowers, and treadmills.
- TruGrit: Use code BF2025 to save on equipment.
- TrueForm: Last year, you could take $100 off a treadmill when you signed up for TrueForm emails.
- WalkingPad: Save up to $400 on cardio machines sitewide through 12/31.
New Year’s Fitness Sales on Strength Equipment
- Again Faster: Save on GORUCK bags, strength equipment, and more.
- Amazon: Up to 40% off free weights, cardio equipment, and more.
- Bells of Steel: Save up to 30% on select products sitewide, including cable towers, all-in-one trainers, and more. Code GGR will take an extra $100 off the Cable Towers w/ Weight Stack, bringing the price down to $899 in Canada and the U.S. Ends 1/5.
- Bolt Fitness Supply: Save 20% storewide through 1/6.
- Bowflex: Save up to $500 on select strength and cardio equipment.
- ChopFit: Save $70 on the Chopper Pro.
- FED Fitness: Up to $500 off sitewide through 1/15.
- Freak Athlete: Save $100 on the Hyper Pro.
- Fringe Sport: Save up to $350 when you spend $1,000 or more.
- Force USA: Get free VersaFit flooring tiles with select purchases.
- Giant Lifting: Save up to 35% on select products throughout December.
- GoRuck: Save big on rucksacks, training gear, apparel, and footwear.
- Griffin: Last year, Griffin offered free shipping on all orders.
- Gymreapers: Last year, there were discounts throughout January.
- Hyperwear: Take up to 25% off select weight vests, rucksacks, and sandbags.
- Inspire Fitness: Save up to $600 on functional trainers, weights, and accessories.
- Living.Fit: Last year featured tiered discounts if you spent at least $300.
- Major Fitness: Take up to $530 off Smith machines and more.
- MAXPRO: Save up to $459 on starter kits and bundles.
- Nike Strength: Last year, Nike offered free shipping or up to 75% off shipping on select items.
- PowerBlock: Save 15% sitewide with code NY15.
- PRx Performance: Save 7% on orders of $4,000 or more.
- REP Fitness: Take advantage of free shipping on all orders.
- Rogue Fitness: Take advantage of hot deals, closeout deals, Hundo pricing, and more.
- SMRTFT: Last year, you could save $185 off any pre-ordered 80-lb dumbbell set and single-legged stand purchase with code PRE185.
- Snode: Save 10% sitewide with code XMAS.
- Titan Fitness: Up to 65% off barbells, weight sets, machines, and more, plus free shipping.
- Total Gym: All gyms up to 55% off.
New Year’s Fitness Sales on Smart Home Gym Equipment, Smartwatches, and Apps
- Fitbit: Get up to 30% off smartwatches and fitness trackers on Amazon.
- Future: Last year, you could save 65% for a limited time.
- Garmin: Take up to $450 off select smartwatches and fitness trackers.
- Oura Ring: Last year, the Oura Ring Gen3 was 22% off on Amazon.
- RingConn: Last year, you could save $90 on the RingConn Gen 1.
- Speediance: Save up to $1,200 for a limited time.
- Tempo: Join Tempo and save up to 30%.
- Tonal: Save 20% ($859) on a Tonal 2.
- WHOOP: Join now and save 10%.
- Vitruvian: Last year, you could take $250 off during the brand’s Boxing Day Sale.
New Year’s Fitness Sales on Supplements and Nutrition
- AG1: Ends 12/31: Receive a 3-ct AGZ flavor sampler, a 3-ct Travel Pack, D3K2, and the Morning Person Hat for a $79 subscription.
- Bulletproof: Up to 25% off sitewide on coffee, supplements, protein bars, and more.
- Cira Nutrition: Last year, you could get free Pre-Game pre-workout stick packs with every purchase.
- Four Sigmatic: 40% off new subscriptions and 15% off sitewide.
- Kaged: Save 26% sitewide with code 2026.
- KOS: Save 27% on KOS Vegan Protein Powder on Amazon.
- Legion Athletics: BOGO up to 75% off sitewide.
- Liquid IV: Last year, you could save 25% with code CHEERS.
- Lumen: Get Lumen for as low as $299.
- MegaFood: Last year, you could save 25% sitewide with code NEWYEAR25.
- Momentous: Keep checking back for deals.
- Myprotein: 30% off — use code HOL30.
- Nutricost: Last year, you could save on supplements when you shopped on Amazon.
- Onnit: Up to 30% off on supplements sitewide for a limited time.
- Ora Organic: Last year, you could save 10% on protein powder, greens powder, and pre-workout on Amazon.
- Ritual: 40% off sitewide. Plus, get two free gifts with your order.
- Sports Research: Up to 30% off when you shop on Amazon.
- Transparent Labs: Keep checking back for deals.
- Wellah: Take up to 43% off supplements on Amazon.
Best Meal Delivery Deals
- BistroMD: 50% off plus free shipping for your first week.
- CookUnity: Get 50% off your first week.
- Dinnerly: Last year, you could save up to $21 on each of your first five boxes.
- Factor Meals: Get 50% off your first box and free breakfast for a year.
- Hungryroot: 30% off + free gift in every delivery.
- Magic Kitchen: Last year, you could get free standard shipping on orders $150+ with code MYMK.
- Modify Health: Save 25% on your first order.
- Nurture Life: Last year, you could save $30 on your first order, $20 on your second order, $15 on your third, and $10 on your fourth order.
- Purple Carrot: $100 off your first 4 weeks with code GROW100.
- Tempo by Home Chef: Save 30% on your first month.
- Trifecta: Keep checking back for deals.
New Year’s Fitness Sales on Apparel
- 2POOD: Keep checking back for deals.
- 5.11 Tactical: Up to 60% off select products.
- Adidas: Get up to 60% off adidas clothes and shoes during the brand’s End of Year Sale.
- Columbia: Get up to 50% off select gear and get a $25 bonus when you spend $125+.
- lululemon: Check back for updated sales.
- NOBULL: Up to 60% off select items sitewide.
- Reebok: Up to 60% off during the brand’s year-end sale.
New Year’s Fitness Sales on Recovery Products
- Ekrin Athletics: Up to 25% off on massage guns.
- HigherDOSE: 20% off sitewide with code BFCM2025 | 30% off bundles.
- Hydragun: Save up to $1,000 with code GIVE, valid while stocks last.
- Inergize Health: Up to $1,500 off Inergize cold plunges.
- Ice Barrel: Get 10% off barrels and 15% off bundles.
- LifePro: Up to 44% off across the site.
- Plunge: Get up to 20% off cold plunges and saunas, including $2,800 off the Plunge All-In + The Sauna Bundle. Plus, get 0% APR.
- Polar Monkeys: Save $500 on cold plunges + get a free WHOOP device + get free shipping.
- Redwood Outdoors: Save up to $1,000 on select saunas.
- Sun Home Saunas: Get free shipping on every order.
- Sunlighten: Get up to $1,900 off saunas.
- The Cold Pod: Save up to 22% on the 116-gallon model on Amazon.
- Therabody: Save up to 50% on massage guns and more for a limited time.
Other New Year’s Fitness Sales
- Home Gym Club Training: Keep checking back for more info.
- Eight Sleep: Take up to $400 off.
- ISSA: During the 2025 New Year’s Sale, you could start your ISSA journey for $49.
- NASM: Take up to 60% off training certifications and bundles.
- Rubber Flooring Inc: Take up to 45% off select floors.
How to Find New Year’s Fitness Sales
Whether you are making a New Year’s resolution or just looking for discounts on home gym equipment, this is a great time to invest in your fitness. Here are some things to consider when looking for a deal:
Consider Your Budget
Probably the biggest deterrent to building out a home gym is the expense. That’s obviously why looking for New Year’s fitness deals is a great idea. Still, even with discounts, certain types of equipment can be extremely costly. Some brands offer financing opportunities as well as additional promotions, like securing discounts by signing up for a newsletter.
Before diving into sales pages, make sure you have an idea of how much you are willing to spend, and stick to it!
Do Your Research and Read Reviews
We are big on knowing what you’re getting into when you buy a piece of fitness equipment. That’s why we have compiled extensive lists outlining the good, the bad, and the ugly. If you need a little guidance, check out some of our best-of lists below:
- Best Budget Home Gym Equipment
- Best Training Shoes
- Best Massage Guns
- Best Exercise Bikes
- Best Squat Racks
- Best Rowing Machines
- Best Treadmills
- Best Adjustable Dumbbells
- Best Olympic Barbells
- Best CrossFit Equipment
- Best Resistance Bands
- Best Fitness Trackers
Pay Attention to the Details
Whether you are buying something under $50 or looking at dropping a few thousand smackaroos, familiarize yourself with some of the details:
- Is there a free trial period?
- What is the return policy?
- Is the warranty any good?
- Are you able to finance it?
New Year’s Fitness Sales FAQs
Is New Year’s a good time to buy fitness equipment?
The turn of the year is a time when many people are thinking about their fitness goals, and brands know that. Many discount their sales at this time, though Black Friday remains the best time to buy home gym equipment.
When is the best time to buy fitness equipment?
We see the most sales on fitness equipment happen around Black Friday, though many brands offer discounts and promotions around other holidays like New Year’s, Fourth of July, and Memorial Day.
What fitness equipment is on sale for New Year’s?
Brands all across the industry offer fitness equipment sales on New Year’s. You can find discounts on treadmills, ellipticals, barbells, squat racks, dumbbells, and more.
