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Ah, the turn of the year: A time when people start making resolutions, mapping out new fitness routines, and–one of our favorite pastimes–buying new fitness equipment.

The new year is a great time to find discounts on exercise equipment. We keep our eyes out all year long looking for deals on cardio, strength training, and anything else that helps you meet our goals. Below are this year’s New Year fitness sales.

Best New Year’s Fitness Sales for 2023

  • 🚨EXCLUSIVE🚨 Force USA: Get a FREE Barbell on X-Series models or a FREE Dip Handle attachment with any MyRack purchase + use coupon code GGR5 for 5% off
  • 🚨EXCLUSIVE🚨Diamondback Fitness: Save 35% on all cardio machines up to Dec. 31 + use coupon code GGR10 for 10% off
  • 🚨EXCLUSIVE🚨Onnit: Use code GGRT30 for a FREE copy of Onnit in 30 Move and Groove! Valid through 1/29.
  • 🔥HOT DEAL🔥 REP Fitness: Discounts on weight benches, steel plates, and more
  • 🔥HOT DEAL🔥 Tonal: Try Tonal for 90 days
  • 🔥HOT DEAL🔥 Titan Fitness: Flash deals and free shipping
  • 🔥HOT DEAL🔥 Tempo: Save up to 40%, including $1,000 off Tempo Studio
  • 🔥HOT DEAL🔥TrueForm: Through Jan. 14, use code TFAFF2022 for 10% off Runners or Trainers
  • 🔥HOT DEAL🔥 Hydrow: Up to $450 in savings

Other Brands A to Z:

  • 5.11 Tactical: Up to 60% off all apparel, sneakers, and ruck sacks
  • Adidas: Up to 60% off apparel, shoes, and accessories
  • Again Faster: Save on bumper plates, barbells, apparel, and more
  • Amazon: Find deep discounts on fitness equipment
  • Aviron: Subscribe and save $300 off the Impact and Strong Series rowers
  • Bells of Steel: Save up to 40% on select items
  • Better Body: Save on dumbbell sets and find great BOGO offers
  • Bowflex: Up to $500 off and free shipping
  • C4: Get 35% off energy drink subscription orders
  • CAROL: Get $250 off the CAROL Bike
  • Echelon: Up to 20% off all connected cardio and strength training equipment, and free shipping.
  • eVitamins: $10 off orders $45 and more
  • Fabletics: 70% off everything for new VIP members
  • Fringe Sport: 5% off all purchases from Dec. 26 through Jan. 2, and 10% off all gym packages starting Jan. 2
  • Flybird Fitness: Up to 59% off plus free shipping
  • Future: Get 50% off your first month
  • GoRuck: Get up to 40% off sitewide
  • Griffin: 30% off select racks plus free shipping
  • Gymreapers: Discounts throughout January
  • Horizon Fitness: Up to $1,000 off cardio equipment
  • Hyperwear: Take up to 10% off select products
  • Inspire Fitness: Get 20% off everything through Jan. 8; shipping is always free
  • Kaged: Now until Jan. 31, get 20% off with code NEWME20
  • Life Fitness: Up to 50% off strength training and cardio equipment
  • lululemon: Find big discounts on leggings, shorts, accessories, and more
  • MAXPRO: Bundle and save up to $350 plus free shipping
  • MegaFood: Save an extra 25% off already discounted items by using coupon code NEWYEAR23
  • MIRROR: Save up to $700 with code HOLIDAY22
  • MyProtein: Find 50% off up to 200 products and take 30% off all others with code SAVE30
  • MYX Fitness: Discounts on all exercise bikes
  • Nike: Through Jan. 3, use code CHEERS to take an additional 20% off select sale styles
  • NordicTrack: Up to $500 off
  • ProForm: Get a FREE fitness mirror (an $800 value) when you purchase the ProForm Pro 9000 or the ProForm Pro HIIT H14
  • PRx Performance: Save 10% on orders of $1,750 or more
  • Reebok: Take an extra 50% off during the end-of-season sale using code EOSS at checkout
  • Rogue Fitness: Daily shipping deals and free shipping, HUNDO pricing, and more
  • Rubber Flooring Inc: Use code HOLIDAY30 for an extra 30% off through Dec. 31
  • Schwinn Fitness: Save up to $200 plus get free shipping on all exercise bikes
  • SMRTFT: Free shipping on NUOBELL Adjustable Dumbbells
  • Sole: Discounts on select treadmills
  • Sunny Health & Fitness: Deep discounts on cardio equipment
  • WHOOP: Save $30 on a membership
  • Vitruvian: Get $250 off with code STRONG2023

REP Fitness 

We are big fans of REP Fitness: the brand puts out some of the best weight benches and squat racks on the market. We have seen REP offer big sales around Black Friday as well as other holidays, so we look forward to seeing what happens at the turn of the year. Right now, we are keeping an eye on REP’s deals page, where we are seeing big discounts on weight benches, steel plates, and more.

Get REP Fitness New Years Deals


Tonal is one of our favorite interactive smart home gyms. Through Jan. 31, you try Tonal worry-free for 90 days; if you don’t like it, you can return it within 90 days of installation for a full refund.

Get Tonal New Years Deals


If you are into adjustable dumbbells, then you can’t overlook PowerBlock. They sit on top of our best adjustable dumbbell list for a reason! We saw the brand offer a great deal around Black Friday and look forward to seeing what they do for New Year’s.

Get PowerBlock New Years Deals

Rogue Fitness 

Rogue doesn’t typically offer New Years sales on fitness equipment, but there are still ways to save money on Rogue, like shopping the brand’s HUNDO and HOT Deals pages. We have also seen Rogue posting daily shipping deals, like “3 Ships Free.” We will keep this page updated if we see any big turn-of-the-year sales from Rogue.

Get Rogue Fitness New Years Deals

Titan Fitness

We love that Titan always offers budget-friendly, quality exercise equipment. The brand usually offers even bigger savings around the holidays. Right now, we are seeing flash deals going on at Titan, like up to $200 off weight training equipment. And, as always, Titan offers free shipping.

Get Titan Fitness New Years Deals


Tempo makes one of our favorite pieces of smart home gym equipment, and we’re excited for the brand’s end-of-year sale. Right now, you can get the Tempo Studio for $1,000 off.

Get Tempo New Year’s Deals


Through Jan. 9, Hydrow is offering $300 off any rower or rower package as well as free standard delivery ($150), which equates to more than $450 in savings.

Get Hyrdow New Year’s Deals

5.11 Tactical

We really love the weighted vests from 5.11 Tactical, and the brand’s end-of-year sale is also fantastic. Click the link below to save up to 60% sitewide.

Get 5.11 Tactical New Year’s Deals


Adidas makes some of our favorite shoes and apparel, which you can get for up to 60% off during their end-of-year sale. Click the link to see the thousands of heavily-discounted items.

Get Adidas New Year’s Deals

Again Faster

Again Faster has discounted their kettlebells, squat racks, and other strength training equipment.

Get Again Faster Deals


Amazon always has thousands of sales on fitness equipment from squat racks and barbells to adjustable dumbbells. There’s bound to be something there that you can use to jumpstart your New Year’s resolution.

Get Amazon Deals


We’re big fans of Aviron rowers, and if you subscribe now you can save $300 on the Impact and Strong Series rowers.

Get Aviron Deals

Better Body

There are quite a few ways to save on Better Body products at this time of year. Right now, the brand is offering $50 off the HEX dumbbell set and $75 off the premium bench + dumbbell set. You’ll also find BOGO deals on T-shirts and shaker cups.

Get Better Body New Year’s Deals


We always see great Bowflex discounts around holidays, and New Year’s is no different. You’ll find up to $500 off exercise bikes, the Max Trainer elliptical and more. Free shipping, discounts on adjustable dumbbells, and many more sales await.

Get Bowflex New Year’s Deals

Bells of Steel

Through Jan. 4, you can save up to 40% on some of our favorites, like the Hydra Rack, sandbags, crumb bumpers, and more. Plus, with certain deals, you’ll get a free accessory item with your purchase!

Get Bells of Steel New Year’s Deals


We’re big fans of the pre-workout jolt we get from C4’s energy drinks, and we’re even bigger fans of the fact that you can save 35% off all subscription orders.

Get C4 Deals


The AI-powered CAROL Bike is one of the most unique pieces of cardio equipment we’ve tested, and now you can save $250 on your purchase.

Get CAROL Deals


These lumberjack-inspired weights are a great way to shake up your weight training routine, and you can get up to 40% off your purchase plus free shipping.

Get Chopfit Deals


The outdoorsy people will love the fact that Columbia is offering up to 60% off select styles.

Get Columbia Deals

Diamondback Fitness

We’re big fans of The Diamondback Fitness 1260sc Indoor Cycle, and now you can save 35% on it and all other cardio machines all the way through Dec. 31, 2023. Save an extra 10% off your purchase by using our exclusive code GGR10.

Get Diamondback Fitness Deals

Dick’s Sporting Goods

Dick’s Sporting Goods always has great deals on fitness equipment, and now their deals are even better with 50% off items from leading brands.

Get Dick’s Sporting Goods Deals


Echelon is making some quality smart cardio machines, and the brand is offering significant discounts for New Year’s. Click the link below to secure up to 20% off all connected treadmills, exercise bikes, and more. You’ll also receive free shipping!

Get Echelon New Year’s Deals


eVitamins carries hundreds of supplement and wellness brands. Starting Dec. 26 and running through Jan. 9, 2023, you can get $10 off all orders $45 or more.

Get eVitamins Deals


Fabletics makes fashionable and functional fitness apparel. Right now, you’ll be able to take 70% off everything if you are a new VIP member.

Get Fabletics New Year’s Deals

Fringe Sport

Fringe Sport will be running a “Santa Done You Wrong” sale from Dec. 26 through Jan. 2 so you can get 5% off anything that Kris Kringle forgot to put under your tree this year. Fringe Sport will also be offering 10% off all gym packages starting Jan. 2.

Get Fringe Sport New Year’s Deals

Flybird Fitness

Adjustable dumbbells, weight benches, and more: Flybird Fitness is taking up to 59% off select products plus offering free shipping.

Get Flybird Fitness New Year’s Deals

Force USA

During the Force USA New Year Sale, you can get a FREE barbell* ($369.99 value) on X-Series models or a FREE Dip Handle* attachment ($123.99 value) with any MyRack purchase.

Get Force USA New Year’s Deals


Future offers virtual personal training for people of all fitness levels. If you sign up now, you’ll get 50% off your first month of membership.

Get Future New Year’s Deals


You’ll find up to 40% off products sitewide on GoRuck right now!

Get GoRuck New Year’s Deals


If you’re in the market for a new power rack, you’re in luck: Griffin is offering 30% off select racks. Plus, the brand is giving you free shipping.

Get Griffin New Year’s Deals


Gymreapers gave us some great sales over Black Friday and the holidays, and the brand has told us they will be offering deals throughout January such as discounts and other savings. Check the site using the link below all month long!

Get Gymreapers New Year’s Deals

Horizon Fitness

For people getting serious about cardio, Horizon Fitness is serious about offering discounts. The brand is knocking as much as $1,000 off treadmills–and giving free shipping to boot!

Get Horizon Fitness New Year’s Deals


You can save up to 10% on select products sitewide when you shop Hyperwear’s New Year’s Deals.

Get Hyperwear New Year’s Deals

Inspire Fitness

Functional trainers, power racks, weight plates and more: If you shop through Jan. 8 at Inspire Fitness, you’ll get 20% off everything. Yes, everything! Also, at Inspire Fitness, shipping is always free.

Get Inspire Fitness New Year’s Deals


Kaged offers a variety of supplements, and now is the time to take advantage of sales! Through Jan. 31, use the code NEWME20 for 20% off products sitewide.

Get Kaged New Year’s Deals

Life Fitness

Odds are if you’ve ever walked into a commercial gym you’ve seen Life Fitness equipment, but if you want to bring it home you can get up to 50% off strength training and cardio equipment.

Get Life Fitness Deals


Navigate to Lululemon’s sales page and you’ll find deep discounts on all kinds of apparel: leggings, shorts, tops, and outerwear for both men and women. Accessories are also on sale.

Get Lululemon New Year’s Deals


There are a few ways you can save on MAXPRO products during the New Year sale. First, select from several different product bundles to save up to $350. Also, the brand is offering free shipping.

Get MAXPRO New Year’s Deals


If better health is one of your New Year’s resolutions, MegaFood is a great place to look for vitamins and supplements. They’ve discounted their prices and are offering an extra 25% off when you use the coupon code NEW YEAR23 from Dec. 27 through Jan. 4, 2023.

Get MegaFood Deals


Want to save on MIRROR and start your virtual training journey? You can get up to $700 off with code HOLIDAY22.

Get MIRROR New Year’s Deals

MYX Fitness

For New Year’s, MYX Fitness is discounts on all its exercise bikes.

Get MYX Fitness New Year’s Deals


Across the board, MyProtein is slashing prices. Find deals of up to 50% off up to 200 products and take 30% off all others with code SAVE30.

Get MyProtein New Year’s Deals


Through Jan. 3, use code CHEERS to take an additional 20% off select sale styles. You’ll find tops, bottoms, apparel and accessories on sale for people of all ages.

Get Nike New Year’s Deals


We are big fan’s of NordicTrack’s line of smart cardio equipment. From exercise bikes to treadmills to home gyms, the brand has been a leader in the cardio fitness landscape for decades.

For New Year’s, NordicTrack is taking as much as $500 off on items like the Commercial S22i Studio Cycle and the FS10i Elliptical. You can also get up to $800 off strength training equipment like the Commercial Steel Weight Rack.

Get NordicTrack New Year’s Deals


Looking to save money on supplements? Use code GGRT30 for a FREE copy of Onnit in 30 Move and Groove! Valid through 1/29.

Get Onnit New Year’s Deals


Get a FREE Fitness Mirror (a $799 value) when you purchase the ProForm Pro 9000 or the ProForm Pro HIIT H14.

Get ProForm Deals.

PRx Performance

We love PRx Performance home gym equipment. If you are looking to grow your space, you can save 10% on orders of $1,750 or more if you shop during the New Year’s sale.

Get PRx Performance New Year’s Deals


Want to save on shoes, apparel, accessories, and more? Take an extra 50% off Reebok products during the end-of-season sale using code EOSS at checkout.

Get Reebok New Year’s Deals

Rubber Flooring Inc

Now is the time for a new floor in the home gym! Use code HOLIDAY30 for an extra 30% off items on Rubber Flooring Inc through Dec. 31.

Get Rubber Flooring Inc New Year’s Deals


Looking for a new exercise bike? Schwinn is offering some great deals, including up to $200 off certain bikes as well as free shipping on all exercise bikes.

Get Schwinn New Year’s Deals


SMRTFT makes some of our favorite adjustable dumbbells: The NUOBELLS. Right now, we are excited to see the brand offering free shipping on any pair.

Get SMRTFT New Year’s Deals


Sole makes some of our favorite treadmills, many of which have been discounted for New Year’s.

Get Sole Deals

Sunny Health & Fitness

We’ve tested and researched countless Sunny Health & Fitness cardio equipment and we can confidently recommend them to anyone who’s looking for a budget-friendly exercise bike or treadmill. Look now to take advantage of their deep discounts on all equipment.

Get Sunny Health & Fitness Deals


TruGrit makes some of the best-value home gym equipment out there. On top of discounts on various strength training and cardio equipment, TruGrit is offering free shipping on all orders above $599.99.

Get TruGrit Deals


Through Jan. 14, GGR readers can use code TFAFF2022 for 10% off any full-price Runner or Trainer, which happen to be some of our favorite manual treadmills.

Get TrueForm New Year’s Deals


We have worn and tested various iterations of the WHOOP, which is one of the best fitness trackers on the market for serious athletes. Right now, WHOOP is offering $30 off a membership when you sign up.

Get WHOOP New Year’s Deals


You can save big on Vitruvian if you shop now. Get $250 off with code STRONG2023.

Get Vitruvian New Year’s Deals

How to Find New Years Fitness Sales

Whether you are making a New Year’s resolution or just looking for discounts on home gym equipment, this time of year can be a great time to make an investment. Here are some things to consider when looking for a deal:

Consider Your Budget

Probably the biggest deterrent to building out a home gym is the expense. That’s obviously why looking for New Years fitness deals is a great idea. Still, even with discounts, certain types of equipment can be extremely costly. Some brands offer financing opportunities as well as additional promotions, like securing discounts because you sign up for a newsletter.

Before diving into sales pages, make sure you have an idea of how much you are willing to spend, and stick to it!

Do Your Research and Read Reviews

We are big on knowing what you’re getting into when you buy a piece of fitness equipment. That’s why we have compiled extensive lists outlining the good, the bad and the ugly. If you need a little guidance, check out some of our best-of lists below:

Pay Attention to the Details

Whether you are buying something under $50 or looking at dropping a few thousand smackaroos, familiarize yourself with some of the details:

  • Is there a free trial period?
  • What is the return policy?
  • Is the warranty any good?
  • Are you able to finance it?

New Years Fitness Sales FAQ

Is New Years a good time to buy fitness equipment

The turn of the year is a time when many people are thinking about their fitness goals, and brands know that. Many discount their sales at this time, though Black Friday remains the best time to buy home gym equipment.

When is the best time to buy fitness equipment?

We see the most sales on fitness equipment happen around Black Friday, though many brands offer discounts and promotions around other holidays like New Years, Fourth of July and Memorial Day.

What fitness equipment is on sale for New Years?

Brands all across the industry offer fitness equipment sales on New Years. You can find discounts on treadmills, ellipticals, barbells, squat racks, dumbbells and more.

Further reading

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