We test and review fitness products based on an independent, multi-point methodology. If you use our links to purchase something, we may earn a commission. Read our disclosures.

Ah, the turn of the year: A time when people start making resolutions, mapping out new fitness routines, and–one of our favorite pastimes–buying new fitness equipment.

The new year is a great time to find discounts on exercise equipment (New Year’s treadmill sales, anyone?). We keep our eyes out all year long looking for deals on cardio equipment, strength training equipment, and anything else that helps you meet your goals, but here, we’ve curated the best New Year’s fitness sales; and check back often! We’ll be continually updating this page.

Hydrow Wave
Hydrow

Savings up to $810!

Use our exclusive coupon code to get total savings of up to $810 at Hydrow. Save an additional $100 using code “GGR100” at checkout. Valid until 1/31

Get Deal
rep fitness logo
REP

Free shipping and more

Get free shipping plus big discounts on the brand’s deals page.

Get Deal
NordicTrack X32i
NordicTrack

Up to $700 off

During the New Year’s sale, take up to $700 off strength and cardio equipment.

Get Deal
Tonal Smart Home Gym
Tonal

Free shipping & installation

Through Jan. 31, get free shipping and installation (a $295 value).

Get Deal
PowerBlock

Get 15% Off

Take 15% off sitewide with code NEWYEAR15.

Get Deal
Future app logo
Future

Get 50% Off

Take 50% off your first month; promo applied at checkout.

Get Deal

GGR Exclusive Coupon Codes

*Some exclusions may apply*

New Year’s Fitness Sales on Cardio Equipment

  • Aviron: Save $200 on Strong rower packages and $400 on Strong Go rower packages during the holiday sale
  • Bowflex: Take $300 off the Treadmill 22 and $200 off the Treadmill 10
  • CAROL: Get $250 off with code NEWYEAR
  • Diamondback: Save $500 on all cardio machines (and get free shipping + 0% financing) during the holiday sale, plus save an additional 10% by using our exclusive code GGR10
  • Dick’s Sporting Goods: Take up to 50% off leading brands during the holiday sale
  • Echelon: Up to $1,100 off 2024 models plus a $50 apparel credit
  • Ergatta: $400 off + free shipping + 30-day trial + 0% APR for 6 months
  • Horizon Fitness: Save $1,200 on the 7.0 Studio AT tread, $900 on the 7.4 AT tread, $800 on the 7.8 AT tread with code UNLOCK2024 | Ends Jan. 6
  • Hydrow: Save $300 on the brand’s rowing machines, plus use code GGR100 to save $100 on your purchase
  • Lit Method: Save up to $1,000 during the holiday sale
  • MYX Fitness: Use code BODIBIKE for $150 off plus free shipping and assembly ($250 value)
  • NordicTrack: Take $500 off the X32i and X22i, Commercial 2450, Commercial 1750 treadmills, and the FS14i; $300 off the Commercial VU 29 exercise bike; $200 off the Commercial 1250 tread, S27i studio bike, AirGlide 14i, and RW700 rower; $100 off the EXP 7i tread, S22i studio bike, Commercial 9.9 elliptical and RW600 rower
  • ProForm: Get the Studio Bike Pro 22 for $500 off, the Pro 9000 treadmill for $300 off, the Carbon CX bike for $200 off, the Pro 2000 treadmill and Pro HIIT H14 for $100 off, and the Pro 750R rower for $50 off
  • Schwinn : Take $50 off the IC3 bike, Upright Bike 130, Upright Bike 190. Take $100 off the IC4 bike and AD7 bike. Take $300 off the IC Bike SE
  • Sole: Take $100 off the F63, F80, and F85 treadmills, E25 and E35 ellipticals, and LCR, LCB and SB1200 exercise bikes, $200 off the F89 and ST90 treadmills, E95s and E98 ellipticals, and R92 and B94 exercise bikes, and $300 off the F89 treadmill
  • Sunny Health & Fitness: Save up to $970 on cardio equipment during the holiday sale
  • TruGrit: Get free shipping on all orders
  • Yosuda: Use code YSD15 to get 15% off and free shipping

New Year’s Fitness Sales on Strength Equipment

  • Again Faster: Save on bumper plates, barbells, apparel, and more
  • Amazon: Shop deals on all types of fitness equipment 
  • Bells of Steel: Save up to 30% on select items from Dec. 26 through Jan. 7
  • Bowflex: Take $20 off the SelectTech 840 Kettlebell. Take $50 off the SelectTech 552s and SelectTech 5.1S bench. Take $200 off the Max Trainer M6. Take $300 off the Max Trainer SE
  • ChopFit: 40% off plus free shipping
  • Flybird Fitness: Use code NY35 for 35% off
  • Fringe Sport: Get free shipping on all orders
  • Force USA: Get a Free Diamondback Fitness 1260sc Indoor Cycle ($1,200 value) on $3,000+ orders. Use code GGR5 for an extra 5% off
  • GoRuck: You could take up to 40% off sitewide last year 
  • Griffin: Free shipping on all orders
  • Gymreapers: Last year there were discounts throughout January
  • Hyperwear: Take 15% off sitewide during the holiday sale 
  • Inspire Fitness: During the holiday sale, take up to $400 off
  • MAXPRO: Free expedited shipping and an extended return window
  • Nike Strength: Take 50% off shipping
  • PowerBlock: Take 15% off sitewide with code NEWYEAR15
  • PRx Performance: Save 10% on orders of $2,024 or more
  • REP: This New Year you’ll get free shipping plus other savings via the brand’s deals page
  • Rogue Fitness: Check out the daily deals and free shipping, HUNDO pricing, and more
  • SMRTFT: Holiday sale: $185 off any pre-ordered 80-lb dumbbell set and single-legged stand purchase with code PRE185
  • Snode: Exclusive code GGR20 for $20 off any order that contains AD80 and GGR30 for extra 15% off on AD80’s cast iron stand | Code FREESTAND for a free single-legged steel rack for AD80 with AD80 purchase | Use both BUNDLE and 15OFF codes to save $139 on AD80s and all cast iron stand bundle purchases | Use code 15OFF on all products sitewide except AD80 to get 15% off
  • Titan Fitness: Save up to 40% on select equipment, including weight plates, machines, and more
  • Total Gym: “New Year New You” sale featuring 60% off the XLS and 50% off the FIT Signature Series Plus | Dec. 29-Jan. 2

New Year’s Fitness Sales on Smart Home Gym Equipment

  • Future: Get 50% off your first month; promo applied at checkout
  • MIRROR: Last year you could save up to $700 with code HOLIDAY22
  • NordicTrack: Take $700 off the Fusion CST Studio
  • Speediance: Take up to $600 off Gym Monster and $400 off Gym Pal, plus use code GGR100 for an additional $100 off | Dec. 14-31
  • Tempo: Save up to 45% on the Tempo Studio, up to 38% on the Tempo Move, and up to 40% on the Tempo Core
  • Tonal: Free shipping and installation (a $295 value) | Through Jan. 31
  • WHOOP: Get your first month free
  • Vitruvian: Take $250 off for the Boxing Day Sale

New Year’s Fitness Sales on Supplements and Nutrition

  • Bulletproof: BOGO 50% off sitewide
  • Cira Nutrition: Free Pre-Game pre-workout stick packs with every purchase
  • eVitamins: You could take $10 off orders $45 and more last year 
  • Four Sigmatic: Use code GGR10 for 10% off sitewide
  • Kaged: Limited-time holiday offer: Tiered gift card offers with purchases from $100 to $300+
  • Legion Athletics: Up to 40% off sitewide + $60 in free gifts on orders over $99
  • Liquid IV: Holiday flash sale: 25% off + mystery gift on orders of $75 or more | Use code HOLIDAY25
  • Lumen: Use code GGRLUMEN80 for 25% off
  • MegaFood: 24% off sitewide | Ends Jan. 4
  • Myprotein: Up to 50% off plus an extra 25% off everything with code TAKE25
  • Nurture Life: Get $30 off your first order, $20 off your second order, $15 off your third, and $10 off your fourth order | Use code GGR75
  • Onnit: Save up to 50% on select products | Jan. 2-28
  • Ritual: 40% off your first month | Dec. 26-Jan. 31

Best Meal Delivery Deals

New Year’s Fitness Sales on Apparel

  • 5.11 Tactical: Year-end sale: Up to 80% off
  • Adidas: Take up to 60% off apparel, shoes, and accessories
  • Columbia: 25% off select styles 
  • Fabletics: 70% off everything for new VIP members
  • lululemon: Save up to $50 on leggings, shorts, accessories, and more
  • Reebok: End of Season Sale: 30% off sitewide + 50% off sale with code EOSS | Through Jan. 31

New Year’s Fitness Sales on Recovery Products

  • HigherDOSE: Get 15% off sitewide | Use code HOLIDOSE15
  • Inergize Health: Take $500 off the Inergize Hot + Cold Plunge
  • Ice Barrel: $150 off plus free gift with purchase
  • LifePro: BOGO or 20% off select items + a free massage gun on orders over $200
  • Sunlighten: Save up to $900 on in-stock saunas and up to $600 on out-of-stock saunas

Other New Year’s Fitness Sales 

  • Eight Sleep: $250 off mattresses, $100 off covers, 20% off accessories with mattress/cover | Through Dec. 25
  • NASM: Save on certifications, including bundles and specialties | Jan. 1-31
  • Rubber Flooring Inc: Save 25% on orders of $200 or more with code NEWSTYLE

How to Find New Year’s Fitness Sales

Whether you are making a New Year’s resolution or just looking for discounts on home gym equipment, this time of year can be a great time to make an investment. Here are some things to consider when looking for a deal:

Consider Your Budget

Probably the biggest deterrent to building out a home gym is the expense. That’s obviously why looking for New Years fitness deals is a great idea. Still, even with discounts, certain types of equipment can be extremely costly. Some brands offer financing opportunities as well as additional promotions, like securing discounts because you sign up for a newsletter.

Before diving into sales pages, make sure you have an idea of how much you are willing to spend, and stick to it!

Do Your Research and Read Reviews

We are big on knowing what you’re getting into when you buy a piece of fitness equipment. That’s why we have compiled extensive lists outlining the good, the bad and the ugly. If you need a little guidance, check out some of our best-of lists below:

Pay Attention to the Details

Whether you are buying something under $50 or looking at dropping a few thousand smackaroos, familiarize yourself with some of the details:

  • Is there a free trial period?
  • What is the return policy?
  • Is the warranty any good?
  • Are you able to finance it?

New Year’s Fitness Sales FAQ

Is New Years a good time to buy fitness equipment

The turn of the year is a time when many people are thinking about their fitness goals, and brands know that. Many discount their sales at this time, though Black Friday remains the best time to buy home gym equipment.

When is the best time to buy fitness equipment?

We see the most sales on fitness equipment happen around Black Friday, though many brands offer discounts and promotions around other holidays like New Years, Fourth of July and Memorial Day.

What fitness equipment is on sale for New Years?

Brands all across the industry offer fitness equipment sales on New Years. You can find discounts on treadmills, ellipticals, barbells, squat racks, dumbbells and more.

Further reading

Rogue Combo Rack Released! Cover Image
Rogue Combo Rack Released!

The long-awaited Rogue Combo Rack from Rogue Fitness has been released. Meeting IPF standards, this rack that combines the ability to squat and bench out of is sure to become the standard at most powerlifting meets. Read more

Should You Bolt Down Your Squat Rack? Maybe, Says an Expert Cover Image
Should You Bolt Down Your Squat Rack? Maybe, Says an Expert

Should you bolt down your squat rack? Our personal trainer dives in to when you should, and when you may not have to. Read more

BCAA Vs Creatine: Which Should You Take? Cover Image
BCAA Vs Creatine: Which Should You Take?

Curious about BCAA vs creatine? You’re in good company! Join us as GGR’s nutrition experts reveal honest insights so you can make informed supplement choices. Read more

Take These Three Travel Workouts On Your Next Trip Cover Image
Take These Three Travel Workouts On Your Next Trip

Hitting the road? Check out our guide to travel workouts, which includes three options to keep you moving while you’re away from home. Read more