We test and review fitness products based on an independent, multi-point methodology. If you use our links to purchase something, we may earn a commission. Read our disclosures.
Ah, the turn of the year: A time when people start making resolutions, mapping out new fitness routines, and–one of our favorite pastimes–buying new fitness equipment.
The new year is a great time to find discounts on exercise equipment (New Year’s treadmill sales, anyone?). We keep our eyes out all year long looking for deals on cardio equipment, strength training equipment, and anything else that helps you meet your goals, but here, we’ve curated the best New Year’s fitness sales; and check back often! We’ll be continually updating this page.
Featured New Year’s Fitness Sales
NordicTrack
Up to $1,300 off + Save More With iFIT Purchase
Save up to $1,300 on machines plus free shipping and an extra $100 off with an iFIT membership
Ergatta
Savings of Up to $850
$700 off the Ergatta Rower and $450 off Ergatta Lite, plus free shipping ($150 value)!
Plunge
Save up to $1,000
Up to $1,000 off cold plunges and saunas through Jan. 10 | Get an additional $500 off with code NEWYEAR
REP
Free shipping and more
Last year you got free shipping plus big discounts on the brand’s deals page
Horizon
Get Up to 50% Off
Save up to 50% on select treadmills, exercise bikes, and ellipticals
Force USA
Free Gift on Orders $2,999+
Free Air Rower ($699 value) with a purchase of $2,999 or more | Use code GGR5 for 5% off
Snode
10% Off Sitewide
10% off sitewide with code XMAS10 (AD80s limited to the first 200 sets)
GGR Exclusive Coupon Codes
- 2POOD: Use GGR | Save 10%
- Angles90: Use GGR10 | Save 10%
- AtivaFit: Use GGR | Save 7%
- Better Body: Use GGR | Save 5%
- BetterMe: Use our link and enter code GGR2025 at checkout | Save 65%
- Carol Bike: Use COOP | Save up to $250
- CLMBR: Use GGR | Save $250
- FITBENCH: Use GGREXTRRA10 | Save addl 10%
- Force USA: Use GGR5 | Save 5%
- Future: Use our link | Get 65% off your first month
- Get RX’d: Use code GGRBN24 | Get a free speed rope
- Giant Lifting: Use GGR | Save 5%
- Griffin: Use GGR5 | Save 5%
- Harambe: Use GGR | Save 10%
- Horizon: Use code 150GGR for $150 off the 7.8 AT
- Inertia Wave: Use HOMEGYM | Save 10%
- Juggernaut: Use GARAGEGYM | Save 10%
- Lebert: Use GARAGEGYMREVIEW | Save 15%
- Legion: Use GARAGEGYM | Save 20%
- LifePro: Use GGR-PACER | Save 20%
- Marc Pro: Use GGR | Save 10%
- Mikolo Fitness: Use GARAGEGYMREVIEW | Save 5%
- MX Fitness: Use GGRKNURL to save $80 on MX85 or MX55 dumbbells or GGRBARBELL to save $200 on MX80 or MX100 barbells
- Nuture Life: Use code GGR75 | Save $75
- Ora Organic: Use code 15ORAORGANIC | Save 15% on Amazon
- Pullup & Dip: Use GARAGEGYM10 | Save 10%
- RitFit: Use GGR12 | Save 12%
- Shogun Sports: Use GGR | Save 15%
- Simple App: Use GARAGEGYM | Save 60%
- Snode: Use code GGR | Get free training gloves
- Stray Dog Strength: Use GGR | Save 10%
- Ten Thousand: Use GGR15 | Save 15%
- Torque: Use GGR | Save 5%
- Vesta Use code GGR5 | Extra 5% off
Best New Year’s Fitness Sales Video for 2025
New Year’s Fitness Sales on Cardio Equipment
- Aviron: Holiday savings: Up to $977 off plus a free gift of your choice
- Bowflex: Save up to $800 plus free shipping
- CAROL: Get $250 off with code XMAS | Ends Dec. 31
- Diamondback: Save $500 on all cardio machines (and get free shipping + 0% financing) during the holiday sale last year, plus save an additional 5% by using our exclusive code GGR5 when you buy the bike through Force USA
- Dick’s Sporting Goods: Take up to 50% off select fitness items during the winter clearance sale
- Echelon: Save up to $1,000 plus free shipping
- Ergatta: Save $850 on the Ergatta Rower and $600 on the Ergatta Lite, including free shipping
- Horizon Fitness: Save up to 50% on select treadmills, exercise bikes, and ellipticals
- Hydrow: Get up to $800 in savings plus an extra $100 off the Hydrow Pro with code NEWYEAR100
- Lit Method: Save over $1,200 on exercise machines and up to $2,000 on cold plunges
- NordicTrack: Save up to $1,300 on machines plus free shipping and an extra $100 off with an iFIT membership
- Peloton: Get up to $1,250 off select bundles
- ProForm: Save up to $2,000 and get select machines for free when you purchase an iFIT membership
- Schwinn: $200 off the IC4 bike | Free mat with any cardio equipment purchase plus free shipping
- Sole: Up to $400 off treadmills, ellipticals, exercise bikes, and rowing machines
- Sunny Health and Fitness: Up to $200 off cardio machines on Amazon
- TruGrit: Holiday Savings: Use code NEWYEAR24 at checkout
- TrueForm: $100 off your next treadmill purchase when you sign up for emails
- WalkingPad: Save up to an extra $150 on already reduced prices
- Yosuda: 30% off all equipment with code XMAS30
New Year’s Fitness Sales on Strength Equipment
- Again Faster: 20% off on all KNKG bags | Deals on barbells, weight plates, kettlebells, and more
- Amazon: Shop deals on all types of fitness equipment
- Bells of Steel: Up to 30% off select products, 10% off the Hydra ecosystem, and at least 10% off cardio machines
- Bolt Fitness Supply: 30% off clearance
- Bowflex: Save up to $800 plus get free shipping
- ChopFit: Save $50 on the Chopper Fitness System or Chopper Pro Fitness System
- Flybird Fitness: 25% off storewide
- Freak Athlete: Save up to $300 on the Hyper Pro
- Fringe Sport: Save up to 50% on select products
- Force USA: Free Air Rower ($699 value) with a purchase of $2,999 or more | Use code GGR5 for 5% off
- Giant Lifting: Up to 30% off select products
- GoRuck: Holiday sales on rucksacks, sandbags, apparel, and more
- Griffin: Free shipping on all orders last year
- Gymreapers: Last year there were discounts throughout January
- Hyperwear: Up to 30% off sandbags, ropes, bands, and more
- Inspire Fitness: 10% off with code SLAYSTRONG10
- Living.Fit: Tiered discounts: Get free gifts when you spend at least $300
- Major Fitness: Up to $340 off plus free gifts
- MAXPRO: Save up to $459
- Nike Strength: Free shipping or up to 75% off shipping on select items | Save up to $300 on select home gym setups
- PowerBlock: Get 15% off sitewide with code NEW15
- PRx Performance: Save 10% on orders of $2,024 or more last year
- REP: Last year you got free shipping plus other savings via the brand’s deals page
- Rogue Fitness: Get hot deals, closeout deals, HUNDO pricing, and more via the brand’s deals page
- SMRTFT: Holiday sale last year: $185 off any pre-ordered 80-lb dumbbell set and single-legged stand purchase with code PRE185
- Snode: 10% off sitewide with code XMAS10 (AD80s limited to the first 200 sets)
- Titan Fitness: Over 800 items up to 50% off
- Total Gym: 55% off select gyms and free shipping on $175+ | Use code CJ10GYM for an extra 10% off your Total Gym
New Year’s Fitness Sales on Smart Home Gym Equipment, Smartwatches, and Apps
- Fitbit: Save on smartwatches and fitness trackers on Amazon
- Future: Use our link to get 65% off for a limited time
- Garmin: Save up to $250 on select smartwatches and fitness trackers
- Oura Ring: Save up to 22% on the Oura Ring Gen3 on Amazon
- RingConn: Save $90 on the RingConn Gen 1
- Speediance: Get up to $1,000 off
- Tempo: Save up to 46% on the New Year’s sale
- Tonal: $500 off
- Ultrahuman: Save up to 14% on the Ring AIR in select colors and sizes on Amazon
- WHOOP: Join for just $199
- Vitruvian: Last year, take $250 off for the Boxing Day Sale
New Year’s Fitness Sales on Supplements and Nutrition
- AG1: Keep checking back for deals
- Bulletproof: 25% off sitewide
- Cira Nutrition: Free Pre-Game pre-workout stick packs with every purchase last year
- Four Sigmatic: 30% off subscriptions
- Kaged: 25% off sitewide with code KAGED2025 plus free U.S. shipping
- Legion Athletics: BOGO 50% off sitewide
- Liquid IV: 25% off with code CHEERS
- Lumen: Get Lumen for as low as $199
- MegaFood: 25% off sitewide with code NEWYEAR25 | Ends Jan. 4
- Momentous: Keep checking back for deals
- Myprotein: 45% off everything with code NEW45 | Save an extra 5% when you shop in the app
- Nutricost: Save on supplements when you shop on Amazon
- Onnit: Subscribe and save 25% on supplements
- Ora Organic: Save 10% on protein powder, greens powder, and pre-workout on Amazon
- Ritual: Get an extra 30% off your first subscription | Through Jan. 17
- SEEQ: Save 17% on your first subscription
- Sports Research: Save on supplements when you shop on Amazon
- Transparent Labs: Keep checking back for deals
- Wellah: Up to 31% off supplements on Amazon
Best Meal Delivery Deals
- BistroMD: 50% off plus free shipping for your first week
- CookUnity: 50% off your first order
- Dinnerly: Save up to $21 on each of your first five boxes when you use our link
- Factor Meals: 50% off plus free shipping on your first box
- Hungryroot: 30% off plus a free gift in every delivery for a limited time
- Magic Kitchen: Free standard shipping on orders $150+ with code MYMK
- Modify Health: Save 15% on your first order plus free shipping with code THRIVE15
- Nurture Life: Get $30 off your first order, $20 off your second order, $15 off your third, and $10 off your fourth order
- Purple Carrot: 50% off up to 5 orders with code TRYPLANTS
- Tempo by Home Chef: 30% off your first month
- Trifecta: Keep checking back for deals
New Year’s Fitness Sales on Apparel
- 2POOD: Keep checking back for deals
- 5.11 Tactical: 30% off bags and packs
- Adidas: Take up to 60% off
- Columbia: Up to 40% off during the annual winter sale
- Fabletics: 80% off everything for new VIP members (limited to 8 items)
- lululemon: Get end-of-year scores on select products
- NOBULL: Up to 60% off sale items
- Reebok: Take up to 70% off sitewide
New Year’s Fitness Sales on Recovery Products
- Ekrin Athletics: Up to 25% off massage guns
- HigherDOSE: 30% off bundles | 20% off sitewide
- Hydragun: Get 10% off the Supertub and HeatPod with code LASTCHANCE, while supplies last | Ends Jan. 1
- Inergize Health: $500 off plus a free electric pump
- Ice Barrel: Save 15% with code NEWYEAR
- LifePro: Up to 50% off plus a free massager
- Plunge: Up to $1,000 off cold plunges and saunas through Jan. 10 | Get an additional $500 off with code NEWYEAR
- Polar Monkeys: Save up to $1,000 on cold plunges
- Redwood Outdoors: $300 off a Harvia Spirit heater with sauna purchase
- Sun Home Saunas: Save up to $700 on saunas and plunges | Through Jan. 2
- Sunlighten: Save up to $1,700 off plus free shipping
- The Cold Pod: Save up to 30% on Amazon
- Therabody: Save up to $120 off the New Year sale
Other New Year’s Fitness Sales
- Home Gym Club Training: Keep checking back for more info
- Eight Sleep: End of year sale: Get $100 off the Pod 4 Ultra
- ISSA: New Year’s Sale: Start for $49
- NASM: Up to 60% off
- Rubber Flooring Inc: Up to 30% off select floors
How to Find New Year’s Fitness Sales
Whether you are making a New Year’s resolution or just looking for discounts on home gym equipment, this time of year can be a great time to make an investment. Here are some things to consider when looking for a deal:
Consider Your Budget
Probably the biggest deterrent to building out a home gym is the expense. That’s obviously why looking for New Years fitness deals is a great idea. Still, even with discounts, certain types of equipment can be extremely costly. Some brands offer financing opportunities as well as additional promotions, like securing discounts because you sign up for a newsletter.
Before diving into sales pages, make sure you have an idea of how much you are willing to spend, and stick to it!
Do Your Research and Read Reviews
We are big on knowing what you’re getting into when you buy a piece of fitness equipment. That’s why we have compiled extensive lists outlining the good, the bad and the ugly. If you need a little guidance, check out some of our best-of lists below:
- Best budget home gym equipment
- Best training shoes
- Best massage guns
- Best exercise bikes
- Best squat racks
- Best rowing machines
- Best treadmills
- Best adjustable dumbbells
- Best Olympic barbells
- Best CrossFit equipment
- Best resistance bands
- Best fitness trackers
Pay Attention to the Details
Whether you are buying something under $50 or looking at dropping a few thousand smackaroos, familiarize yourself with some of the details:
- Is there a free trial period?
- What is the return policy?
- Is the warranty any good?
- Are you able to finance it?
New Year’s Fitness Sales FAQ
Is New Year’s a good time to buy fitness equipment?
The turn of the year is a time when many people are thinking about their fitness goals, and brands know that. Many discount their sales at this time, though Black Friday remains the best time to buy home gym equipment.
When is the best time to buy fitness equipment?
We see the most sales on fitness equipment happen around Black Friday, though many brands offer discounts and promotions around other holidays like New Year’s, Fourth of July, and Memorial Day.
What fitness equipment is on sale for New Year’s?
Brands all across the industry offer fitness equipment sales on New Year’s. You can find discounts on treadmills, ellipticals, barbells, squat racks, dumbbells and more.
Further reading
Are you ready to kick your triceps training into high gear? Our guide covers everything you need to know about triceps kickbacks. Check it out right here! Read more
HIIT rowing workouts are a quick and effective way to improve your cardiovascular endurance, stamina, and overall health and fitness. Read more
Looking for a stim-free pre-workout? Learn all about this popular option in our Pump Serum Stim-Free Pre-Workout review. Read more
Rows, deadlifts, snatches, pull-ups…some weightlifting straps can do it all, but which are the top dogs? Check out our picks for the best lifting straps. Read more