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In terms of finding big discounts on just about anything, Amazon Prime Day is almost right up there with Black Friday. This year, we had Prime Day (actually, Prime Days) in July, and Amazon is holding two more Oct. 10-11 called “Amazon Prime Big Deal Days.”

In doing our research, we found initial sales on fitness equipment of up to 65% off. When Prime Day hits, you’ll find discounts on fitness trackers, cardio equipment, and Bluetooth speakers (you gotta have tunes while you work out). Below, check out the best October Amazon Prime Day fitness deals available.

*You have to be an Amazon Prime member to take advantage of these deals.

Prime Day Fitness Deals Video

The Best Prime Day Fitness Deals

Not only are these some of the best deals we found, but our team at GGR has personally tested every single one of these products and can vouch for the great value you’re getting if you take advantage of these Prime Day fitness sales.

*These discounts are subject to change; this is the most recent sales information we have.


Lowest Price All Year

Admittedly, not all Prime Day sales are actually the best price you’ll find on these products all year. However, we checked, and below are verified to be the lowest price of the year on these items:


Budget Deals Under $50


Strength Equipment Prime Day Deals


Cardio Equipment Prime Day Deals


Fitness Tech Prime Day Deals


Supplement Prime Day Deals


Accessories and Apparel Prime Day Deals

Amazon Prime Day Deals By Product Type

Want a selection of products to choose from? Use the links below to take you directly to Amazon to find products on sale for Prime Day.

Quick Tips for Getting the Best Prime Day Deals

First, recognize that not everything that is on sale on Prime Day will actually be the lowest price all year for that product. Once the October Prime Days launch, we will have a section on this page highlighting the products that have the verified lowest prices of the year.

Other quick tips:

  • Get in on doorbusters: Starting today, Prime members can sign up for Invite-only deals on select products expected to sell out.
  • Create deal alerts: Get notifications related to recent Amazon searches from the Prime Big Deal Days event page.
  • Some deals are only for one day; if you have a product you want but it’s not on sale Day 1, check back Day 2.
  • If you land on a product and it’s not at the lowest price, search for the product on Amazon; the retailer loves to have multiple listings of the same product, and one may be more discounted than the other.
  • Many of the products we have been keeping an eye on are already on sale, so if you need something right away, you still may get a good deal.

Become a Prime Member

If you aren’t a Prime member, you won’t be able to take advantage of all the deals! You can even try Prime for free for 30 days. Being a Prime member gets you deals Oct. 10-11, but also means you get access to free shipping on thousands of items. Also, Amazon announced that select new users will receive a $10 credit.

There are a few other options as well, like:

  • Prime Student: College students can opt for a 6-month trial that costs just $7.49 a month after.
  • Prime Access: This is a discounted membership for qualifying government assistance recipients, starting with 30 days free.

Score More on Prime Day

There are ways to really stretch your money on Prime Day!

Earn Credit

Amazon is allowing you to earn up to $32 in credit toward Prime Day deals by giving you money when you purchase certain items such as or complete tasks such as:

  • Earn $5 when you purchase a $50 gift card
  • Earn $12 when you reload a gift card with $100 or more
  • Earn $15 when you back up your photos with Amazon Photos

Use Prime Coupons

There is an entire section dedicated to Prime coupons available for Prime members. Search for products you want to shop, then “clip” the coupon to save it to your account, and the discount is applied at checkout.

Search on Social

For the October Prime Days, Amazon is telling people to tag promotions with #bigdeals2023. If you log onto Instagram, TikTok, or other platforms and search that hashtag, you may be able to find more deals.

What Fitness Equipment Goes on Sale on Prime Day?

We don’t know exactly what will be on sale Oct. 10 and 11, but if last year and years past are any indication, then we believe you’ll find markdowns on items like:

These deals are not exclusive to just off-brand items, either. We have seen Prime Day deals from big names in fitness gear. Our hope is that you’ll be able to score big on items from Apple, NordicTrack, Under Armour, and more. 

Best exercise equipment for bad knees: Ergatta Rower, Horizon 7.0 AE Elliptical, NordicTrack Commercial 1750 Treadmill, NordicTrack Commercial S22i Studio Cycle

Prime Day Fitness Tracker Deals

We could almost bet the house that there will be sales on fitness trackers from brands like Garmin and Fitbit. If you have trackers you like, you can always add them to your cart and save them for later to see if they go on sale during Prime Day.

Prime Day Weights on Sale

Wondering if you’ll see weights go on sale over the Prime Day shopping event? Resistance training with dumbbells, kettlebells, and barbells is a great way to meet fitness goals. However, these tools often come with a steep price tag. We hope to see some big discounts on brands we know. 

Amazon Prime Day Exercise Bike Sales

Just so you know, Peloton recently started selling their bikes on Amazon! You can also find Peloton alternatives from brands like Schwinn. Whether these bikes will go on sale or not remains to be seen, but it doesn’t hurt to add some to your cart and wait to see what happens on Oct. 11.

Prime Day Treadmill Deals

We already see some treadmills on Amazon going on sale ahead of Prime Day, which is a good indication that others will as well. We advise knowing what to look for in a treadmill ahead of Oct. 11-12 so you can easily find the exact product you want and snag it before it goes out of stock.

horizon 7.4 treadmill in use

Prime Day Workout Clothes

We can almost guarantee that there will be sweat-wicking leggings, shorts, workout tops, sports bras, and more on sale. In fact, Amazon has already published some deals on fitness essentials if you navigate to the Prime Early Access Sale tab from the Amazon home page. 

Prime Day Bowflex Deals

Bowflex is a brand that typically does well on Amazon, so don’t be surprised if you see a home gym, adjustable dumbbell, or other deal from the manufacturer known for making affordable quality equipment.

How to Find Amazon Prime Day Fitness Deals

Amazon is huge. It’s gigantic. You could get lost jumping from product to product in search of the best deals. So how do you pinpoint what you’re looking for?

Check Early

If you go to Amazon, there should be buttons directing to you shop Prime Day, where you’ll get a sneak peek of what to expect in terms of sales on TVs, household products, and more. As of this publishing, there isn’t much home gym equipment on that landing page yet, but keep an eye on it.

Use Alexa

You can search products and save them in your cart, on your Wish List, or on your “save for later” list. According to Amazon, Alexa can let you know up to 24 hours before the product goes on sale. You must ask, “Alexa, what are my notifications?” You have the option then to tell Alexa to buy the product if the sale has already been activated, or to notify you when the sale on it goes live. 

Shop Now

You may have already seen a lot of sales already on Amazon—for example, discounts on what Amazon calls “fitness essentials” (which is clothing). You can shop workout equipment and save now if there is something you need. I recommend visiting the Prime Day sales page first to scroll through items. However, keep in mind that it’s a bit of a gamble if you choose to buy now, or wait to see if you’ll get a better deal on Prime Day.

Shop Other Amazon Deals

Amazon has some great fitness equipment deals year-round, whether it’s the best treadmills on Amazon or the best budget home gym equipment on Amazon.

FAQs About Amazon Prime Day Fitness Deals

When is Amazon Prime Day?

Amazon Prime Day is a two-day event. In 2023, Prime Day was July 11-12, and another will be Oct. 10 and 11. The retailer offers large discounts on best-selling products across the site.

Will Prime Day have exercise equipment?

Absolutely! You’ll see some big discounts on exercise equipment on Prime Day. All types of home workout gear could make an appearance, including resistance bands, water bottles, and adjustable dumbbells

Does Amazon give discounts on Prime Day?

Yes. Across the site, you’ll find sales on exercise equipment, kitchen appliances, tech gadgets, and more. This tends to be almost as big as the Black Friday/Cyber Monday sales.

Further reading

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In terms of finding big discounts on just about anything, Amazon Prime Day is almost right up there with Black Friday. This year, we had Prime Day (actually, Prime Days) in July, and Amazon is holding two more Oct. 10-11 called “Amazon Prime Big Deal Days.” In doing our research, we found initial sales on fitness equipment of up to 65% off. When Prime Day hits, you’ll find discounts on fitness trackers,  » Read more about: Best Amazon Prime Day Fitness Deals (2024): Shop Now and Save Big  » Read more

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